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Interviews with Creatives: Rachel Tucker, Founder of Pantote

Interviews with Creative Entrepreneur - Rachel Tucker from Pantote

I am so excited to introduce a new regular feature on the blog!  I want to highlight different creative entrepreneurs in various fields from the up-and-coming to the seasoned veteran business owners.  Often the unique challenges of being a creative in business can feel isolating.  The more I connect with entrepreneurs in fields even very different than mine I find how similar we truly are and I am encouraged and challenged in my own business growth.

Today I want to introduce you to Rachel Tucker, founder and designer at Pantote where she creates beautiful fine leather goods.  Her fall line launches today, and let me tell you, they are fine!   I’ve known Rachel for about 6 years and can say she’s just as beautiful on the inside as she is on the outside!  Outside of being a designer and model, she’s also an accomplished musician and songwriter with her husband Mckendree Tucker where they make up the duo – August York.

Enjoy the interview and please, don’t judge her for the answer to my last question… there is still hope yet!!

pantote1

Tell me about you and your business!  

I first started in the fashion industry as a model. I’ve been a model here in Nashville for 10 years now. Time flies! Because of being a model, I have been exposed to working with designers for years.
I have been working under the name “Pantote” for a little over a year now. All of my products thus far are leather goods, although I may introduce other things in the future.

What inspired you to start your business?

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3 Steps For Setting (and Completing) Goals in your Creative Business – Part 2

3stepstosettinggoalspart2

Yesterday we talked about the first step in setting and completing goals as a creative entrepreneur – scheduling time, brainstorming, and making a list – if you haven’t read it yet you can find the post here!  The next step?  Organize!  If you’d like to work through the post with today’s worksheet you can find it here.

ORGANIZE

1. Prioritize objectives

 

Start organizing and prioritizing your list by coming back to your overarching business goals and which items on your list will aid you in reaching those.  Think of your objectives as the concrete steps you are taking to reach your goals.  What order should they be in?  Do they build on each other?   If you aren’t sure where to start, step back from your list and look for categories you can put the objectives in and then prioritize within those categories.  An example category as you’re prioritizing goals in marketing your business could be ‘Social Media’ and within that would be all of your items that pertain to social media such as creating a Twitter account, how often you’re going to post on Pinterest, or your Instagram hashtags. (more…)

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3 Steps For Setting (and Completing) Goals in Your Creative Business – Part 1

Setting and completing business goals for creatives

One of the topics that comes up over and over again as I talk with other business owners is that they have big dreams but don’t necessarily know how to achieve them, or are overwhelmed with what action to take first.  Many are amazing at their craft but have no idea how to run the business side of marketing, developing a brand, accounting, or organization.  Have you ever caught yourself thinking any of the statements below?

  • I want to feel like I own my work instead of my work owning me.
  • I want to quit my current job and be a full-time _________.
  • How do I start my own business?
  • Maybe this will be the year my business explodes in growth and I can finally buy _______!
  • I would love to have the type of business that ____ (insert the name of your favorite business owner) has!
  • Where do I start in getting clients?
  • How do I keep the clients I have?
  • Why do I feel like I get stuck in so much office busywork and never quite have time to get everything done and on to what I really want to do?

(more…)

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5 Steps For Responding to: “Yeah, but what do you DO all day?” – Part 2

5 steps for responding to "Yeah, but what do you do all day" statements

Yesterday we jumped in with a little humor talking about ‘Favorite’ Questions that Creatives Get Asked’ and left with the homework of writing down 3-5 statements that you often hear in your business.  Before we continue with the 5 steps for responding to these types of questions let’s start with one of the truths that is foundational to every creative entrepreneur:

You Are Worth It (more…)

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‘Favorite’ Questions Creatives Get Asked: “Yeah, but what do you DO all day?” – Part 1

'Favorite' Questions Creatives Get Asked: "Yeah, but what do you DO all day?"

 

Let’s face it, running your own business is hard work.  Friends, family, and clients often see the ‘romantic’ side of being a creative entrepreneur; raise your hand if you’ve ever heard these little gems:

To a photographer: “You get to take pictures all day?  How fun!”

They didn’t see: (more…)

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The creative entrepreneur's guide to marketing, design, branding, and business development